Everybody Needs Content Guidelines

Photo by Brady Bellini on Unsplash

Seriously, Everybody. Let me explain.

Whether you are a platform, a destination, a product or a service, you are in the content & communication business.

That means you and your people need a clear philosophy and a set of guidelines to keep the content being created on-brand AND safe. I don’t just mean brand safe for advertisers– which is critical if you sell advertising– I mean safe for your audience, too.

Good content guidelines make it clear to your audience what you stand for, they provide foundational support for any community you build or cultivate and they support your brand guidelines giving your employees a complete playbook to make great, consistent content and messaging decisions. This is especially important if you are new to content creation– starting to create for a blog, for social accounts, etc.