Small Business Tip: How to Create Effective Digital Ads
Photo by NordWood Themes on Unsplash
Digital Advertising can help you boost your business. But, as a local advertiser and/or small business owner, you may have limited resources to create effective digital ad units. Here are some tips on how to do it yourself.
Size matters:
If you can only create one unit, make a 300x250. This is the most common IAB standard size which means it's more likely to work on more websites than other sizes you could try to make. It can also work as a graphic for a social post.
Keep it simple:
Simplicity is key when it comes to designing effective digital units. Keep the design clean and your message clear and focused. Avoid cluttering your unit with too much information or distracting graphics. You can use free graphic design software like Canva to create your ad.
Be visual:
Visuals are crucial to catching the audience's attention. Try to include an image that is relevant to your brand or message. It's important to choose high-quality images that are visually appealing. You can find free stock images on websites like Unsplash or Pexels.
Use bold colors:
Colors can also influence an audience's response to your ad. Use bold and bright colors that align with your brand identity. You can use color schemes and combinations tools like Color Hunt or Adobe Color to help you choose the right colors. Avoid using too many colors.
Use easy to read fonts:
Both the font choice and the size of the font matter. Fonts should be no smaller than 10 to 12 pixels, but 16 is better. Some free, easy to read fonts include Helvetica, Ariel, Garamond. Lato, Montserrat,Verdana, Georgia, Roboto, Gill Sans, Bodoni and Baskerville, Calibri, Times New Roman.
Keep it short, sweet and relevant:
Ensure that your message is relevant to your target audience. Use language that resonates with your audience and clearly communicates your message. Focus your message on ways you can offer value to your customers. Avoid being long winded, you don’t have a lot of space.
